Did you know that 90% of searches on Google only click on the first result that appears? That's right, the first result always brings the greatest amount of traffic to your page, the second and third do to a lesser extent, and only in highly specialized searches do people become interested in the rest of the results. Now that you have this data, ask yourself, does my business website appear in the first three results? If your answer was negative, it is time to take action to change it.
Web positioning is not only the number in which you appear located, it is the visibility that your business or brand has before people who are looking for what you offer. This translates into traffic for your website, in attracting potential consumers, which in the end is reflected in sales. If your website is not optimized for search engines, it is as if it does not exist.
To improve this position it is necessary to have a strategy with clear goals, making use of two fundamental tools, SEO and SEM.
SEO (Search Engine Optimization) or Search Engine Positioning the process by which a web page can improve its visibility, achieving a better position in the search ranking in an organic way.
By investing in SEO, you are investing in: the long-term positioning of your business, in increasing the visibility of your company and in turn making it more competitive, in attracting quality traffic to your website that will translate into potential customers and sales. By improving your position you increase the prestige of your brand.
SEM (Search Engine Marketing) or Search Engine Marketing is a Pay per Click advertising tool, in which if you pay enough it allows you to appear in the first places of paid results.
Investing in SEM allows you to: increase the visibility of your page immediately according to budget, with all the benefits that this entails, obtaining results in the very short term. This privileged position is only maintained as long as payment continues.